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How Yves Saint Laurent Crafted a Fashion Icon
Yves Saint Laurent was the first designer to create a fashion icon. He made it his mission to build an image that would be beyond fashion.
Yves Saint Laurent was born in Paris on June 3, 1908. His father died when he was just 17 years old, and soon after, Yves joined the family business of designing clothing for others. He soon started working on his designs and became known as a unique style and visual designer. Yves began to create avant-garde pieces that were not only about style – they were about reflecting his philosophy of how he wanted society to look and what he thought people should wear, too.
What is Yves Saint Laurent, and What is the History of the Brand?
In 1963, he designed a black wool dress for Indira Gandhi (the wife of Mahatma Gandhi), which became known as the “Indira” dress, and was intended to show her defiance towards the British. The “Indira” dress became an important symbol of both women’s rights and French fashion. The iconic nature of the dress led to it being used by feminist movements worldwide, such as that of American radical feminist Betty Friedan, who wore it during a 1963 demonstration at Harvard University.
YSL’s Brand Philosophy
YSL’s philosophy is defined by its concept of ‘Ys Day,’ where the brand is put into question. YSL’s philosophy revolves around questioning the status quo and taking risks.
The brand was founded in Paris in 1901 by 17-year-old Théophile Yvonne and François Darré, who opened an atelier at 19 Rue de Sèvres on December 3rd, 1901.
YS founder Théophile Yvonne began to sell pieces of his collections on his own accord on December 3rd, 1901. He would later rename it “Yves Saint Laurent.”
How the YSL brand developed over time through three different phases to become one of the world’s most famous fashion brands
The YSL brand was started in 1961 by the Parisian fashion house Yves Saint Laurent. At first, they were a fashion house that designed clothing for women and men of all ages. However, the brand’s focus shifted to a more sophisticated and exclusive dress style for women over time.
How YSL has maintained its stylish reputation all these years and why it’s such a famous label in today’s society
Yves Saint Laurent has been a leading fashion label in the world for 78 years. The French company is known for sleek and stylish pieces such as makeup, purse, shoes, belt.
YSL’s success isn’t only because of its trendy designs but also because of its constant innovation. They work closely with artists such as Pierre et Gilles and Hedi Slimane to push the boundaries of fashion with each new season.